Creation Joins CEDIA

In order to provide our customers with the very best home audio visual solutions, Creation AV has joined the Custom Electronic Design and Installation Association.

CEDIA Memeber

CEDIA exists to promote the latest standards in designing and installing home technology. By becoming a member, Creation AV has gained access to training and briefings in cutting-edge techniques relating to designing and installing home audio visual equipment. As a result, our customers can rest assured that our installations are always state of the art.

Whether you want a home cinema installation or to automate your entire home, Creation AV can provide you with an effective solution that integrates with your interior decoration and makes controlling the equipment simple. We are experienced in working with home owners and developers to add value to properties with well executed audio visual systems.

If you would like to see a demonstration of one of our installations, feel free to visit our showroom, where we always have a selection of the latest technology on display. With our new membership of CEDIA, you can be assured that as soon as useful new technologies appear, Creation AV will integrate them into our solutions. Why not give us a call and discuss your requirements with a friendly, knowledgeable member of our team?


What is Dolby Atmos?

Every audiophile knows the advantages of Dolby’s surround sound. However, the company has now taken it up a notch with the introduction of Dolby Atmos. This new system promises multidimensional sound that fills your room, with sound not only from all sides, but also overhead. This multidimensional approach gives you a greater immersion in the media you’re watching or playing, making movies more realistic and games more exciting.

Independent sounds

With existing systems, sounds are mixed into channels, so you get multiple soundtracks being delivered together. However, Dolby Atmos has become the first audio format that allows for up to 128 independent audio objects to be created and ‘placed’ into the media. For example, traffic noises can be heard in the background, whereas the sound of a plane flying overhead will literally be played over your head. This kind of innovative sound system creates a whole new level of immersion, and lets you feel like you’re right in the scene.

Mixing these independent sounds together also makes the sound so much richer, as well as being more realistic, and can be adapted for all sorts of environments.

Home, cinema, or on the move

Dolby Atmos can be adapted for different sized environments, and is compatible with 5.1 and 7.1 channel systems. From creating a home cinema with between seven and 34 speakers, to building a spectacular cinema environment with up to 64 speaker outlets; Dolby Atmos is truly flexible. This up to date technology can even deliver multidimensional sound through your headphones.

When having Dolby Atmos installed for a home or cinema, it’s the placement of speakers that’s key, and you can either install a whole new set, or add some extra speakers to achieve the right sound. Speakers need to be installed at the side, behind the screen, and in the ceiling to get the best effect, as this will allow for that immersive experience. However, with so many discrete and sleek speakers on the market, they can still look stylish, and a professional installation will ensure the best look and sound.

The kind of space you have will obviously play a big part in the overall quality of the sound you get in your home cinema, but with Dolby Atmos you have a lot more options, such as having speakers installed to bounce sounds off the ceiling for extra depth.

Other equipment

Another piece of kit you will need to choose is your amplifier or AV receiver, and there is a choice of Dolby Atmos approved brands on the market. Most Blu-ray players will be compatible when set up with Dolby Atmos speakers, and certain newer games consoles are also able to handle the richer sound. There are even some streaming services that are going to be dedicated to higher quality picture and sound media, so you’ll be able to truly enjoy the wide capabilities of your home cinema.

Sound plays a big part in your enjoyment of movies, games, and other media, and therefore a system like the Dolby Atmos could really change the way you think about your viewing and playing habits. Why not get a demonstration so you can see just how much more immersive it can be.

Why will ‘4K’ NOT become the latest ‘3D?’

4K is set to be the ‘next big thing’ when it comes to TV picture quality, and home cinema fans are
getting excited about highly-detailed screens with a resolution of 3840 x 2160 – roughly four times
most of the current HDTVs on the market. However, a number of individuals are trying to air a sense
of caution by saying that this ‘fad’ could well go the same way as 3D, but there are a number of
factors that should prevent this from happening. For lovers of movies and sport, early signs are very
encouraging, and the format should really take off in the next few years.

First of all, it has to be remembered that there are currently two ways of viewing 3D content – both of
these require some effort on the part of the viewer. Passive 3D involves making sure that everyone
has a pair of cheap-ish glasses, and the living room has to be carefully arranged to make sure that
everyone is at an effective angle to the main screen for viewing. Active 3D has all of this, but with
the added ‘bonus’ that the 3D glasses can run into a serious expense for whole family. However
you view this content, it turns into an event with extra equipment and organisation, while a 4K
screen can just be switched on and enjoyed.

At the same time, there are also a number of people that have complained about 3D viewing, and
the fact that over an extended period of time it can lead to headaches or a feeling of unease. 4K
pictures have a huge amount of detail compared to HD and SD broadcasts, but there is nothing out
of the ordinary that could be uncomfortable for the viewer.

In terms of industry take-up, in theory it should follow the same pattern as regular HD technology. It
started out slow, and things picked up to the extent that Sky+HD, Freeview HD and the cable
equivalents have now become run-of-the-mill in terms of viewing in the home. 4K is logically the next
step in this evolution, while 3D has always been a bit of a ‘horizontal leap’ – it isn’t suitable for
everyone, and a dedicated TV is required. 4K will eventually be included as standard in all TV sets,
although it just may take a few years to reach this stage.

The usual naysayers and sceptics may already be up in arms about 4K technology, but it cannot be
denied that it will become just as popular as HD in the near future. Industry experts predict that 4K
(or Ultra HD) TV production will increase by around 700% before 2018 (when compared to 2013
levels), and the main driver of this will be the appetite of broadcasters to experiment with this new
standard. 4K test transmissions of London 2012, Wimbledon and Premier League football have all
been met with a warm reception, and computer monitor technology is also starting to move into 4K
territory – the new iMac computer even goes as far as a ‘5K’ screen!